In what is probably the most anticipated premium WordPress theme to date, it looks like the Mimbo Pro Theme has finally been released!
Darren created the free Mimbo Theme quite awhile ago and the demand was so high that he decided to follow it up with this work of art. Here are the features Darren lists for Mimbo Pro:
- Control panel options for Google Analytics and Feedburner, logo and header image management, homepage categories, optional color schemes, and advertisement management
- Custom templates for categories, archives, authors, sitemap, search results
- Auto-resizing for images
- Built-in contact form
- HTML controls for comments (bold, italics, blockquote, link)
- Print-friendly options on single-post pages
- Two widgetized sidebars with optional advertising
- Tabbed and separated comments/trackbacks
- Built-in gravatars and author highlighting
- Cookie crumbs on single-post pages
- Print.css stylesheet
- Optional microformats in the footer
Sound good? The screenshots are even better! Here is the demo of the homepage:
And here is a sample of a single page:
So what about the price? This theme is very competitive, with the single-use license available at $89.95 and the multiple-use license is only $199.95.
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Brian Gardner of Revolution is at it again, this time releasing a business version of his premium WordPress theme. Because he has a different targeted audience for this theme, it comes with a few different and unique set of features targeted for small businesses.
Here is what Brian lists as features for this new theme:
- Featured homepage with section for recent company news
- Featured section page with area to focus on latest blog posts
- Blog sidebar to accommodate 125×125 advertising banners
- eNews & Updates section configurable with Feedburner
- Google AdSense integration in between posts and comments
- Section, Archive, Blog page templates
In looking over the theme, it looks to be the similar to the Revolution Pro Media theme, with the exception of the front page, which is designed for businesses. Here is how the frontpage looks:
This theme stays true to Brian’s previous pricing structure, coming in at $79.95 for the single-use package and $199.95 for the multiple-use package. I believe he also has two other versions in the works, so if you develop a lot of websites, you may also want to consider his All-in-One Inclusive package for only $399.95, which covers all future releases.
The premium WordPress themes market has been around now for well over 6 months now, and the number of people willing to buy their blog’s WordPress theme still continues to amaze me. In addition to bloggers and small businesses wanting to give their sites a professional and unique look, I’ve also noticed that web developers have really embraced using these premium themes as templates to start with when creating a design for someone, saving them a lot of time creating the general layout and code of the theme.
With the success of these premium WordPress themes, more and more theme designers are coming out of the woodwork and taking the time to create and release their own premium themes, because they feel that it is now worth their time due to the potential profit. Why make a theme for a client for a one time fee when you can spend a little extra time and have a consistent flow of income over the coming months/years that far surpasses it? This also gives theme authors a chance to generate large numbers of backlinks and increase traffic to their site.
So, how far will premium WordPress themes go? In a recent post at ThemeShaper, this question was asked of several of todays top theme designers. I will warn you that this is a very long post, but definitely worth the read if you have an interest in this sort of stuff. Now, I know noone asked my opinion, but when have you known me to keep my opinions to myself?
My take seems to be closer to what Nathan Rice is saying in the post above. With all of the new themes entering into the premium marketplace, we are beginning to see what I feel are a lot of average quality themes that are now being charged for. These authors may counter the lower value by asking a lower price ($20.00-$49.99 per copy), but really many of them are just charging for a theme that in the past would have been free to the WordPress community. I’ve even seen a previously few free themes that now have costs associated with them!
Many of the leaders in the premium WordPress themes market charge more because they take it a step further than free themes, with most providing a control panel allowing you to enter your personal information directly from your dashboard and custom widgets. I’ve also found these themes to contain multiple versions of the homepage, the single post template, and/or the page templates. This adds a tremendous value to the buyer because it allows them to separate themselves from others that have purchased the theme and avoid any manual coding. I personally own copies of a few premium themes and can say without a doubt that their value can in many ways exceed the price associated with them.
So, what is the future of premium WordPress themes? To be honest, I feel there is a limited number of people that will be willing to purchase a WordPress theme for their site/blog. Many current buyers are small business owners and web developers. As more bloggers and web developers switch to WordPress, premium WordPress themes will continue to sell, but probably not at the pace that they are right now. All of the newcomers offering premium themes seem to have missed the rush.
I’m also waiting for some more good premium templates designed specifically for blogs, which I think is a niche some of these designers could really capitalize on right now. Eventually, the market will become saturated causing many bloggers to frown upon using certain premium themes. At this point, theme designers will have to look for new ways to generate income, so I think at this point (a year or two down the road) we will coin a new term, “elite WordPress themes.” These will be WordPress themes that raise the bar again and go even further than the premium ones. Just like the internet and pretty much everything else, the industry will continue to evolve and grow, and the competition will continue to drive authors to release some incredible themes. We’ve got CSS3 coming out soon, a new version of HTML, plus WordPress enhancements to look forward to, all of which may also influence the direction of these WordPress themes.
So, where do you think premium WordPress themes will be a year from now?
iThemes, which is one of the newcomers to the premium WordPress themes market, has released their third series of themes, this one called Deep Order Web 2.0.
There is no doubt that the premium WordPress theme market has gotten a little crowded lately, but iThemes has separated themselves from the competition with a true business look for small businesses. Their Deep Order Web 2.0 theme series includes the following features:
- Change header images easily — upload a new header graphic straight from WordPress with our new Custom Image option! (PSD included)
- Integrated blog component
- Static home page
- Widget ready sidebars
- Dropdown navigation
Another thing they are known for is the variety of colors they make available with each theme. This one is no exception, with four colors available (Blue, Brown, Green, and a Mixture). Here is how the blue one looks:
If you are interested in purchasing this theme for yourself or your clients, you can now do so for $79.95 or pay $149.95 for all four colors and a multiple-use license.












