After speaking with my good friend Adii of Premium News Themes, it looks like he has made a bold, yet wise decision to move his Premium News business to the new domain Woo Themes. Obviously moving your website to a new domain can be a big hassle (I’ve done it 4 times in the past year for a few of my websites and it was a lot of work), but in this situation I really think it was the right and necessary move for the growth of his business.
So, why did Adii move his online business to a new home? One very important word…brandability. When he launched Premium News themes, it was originally to sell One Theme, the original Premium News theme. Since then, his business has expanded drastically, and that domain was limiting him to releasing only news WordPress themes.
So, now the Premium News Themes can be found over at Woo Themes. What other changes were included with the domain transfer?
- Woo Themes Team Grows - The Woo Themes team has added a new member named Elliot Jay Stocks. I’m not familiar with Elliot’s work, but more people probably means faster theme production and more choices.
- Woo Themes Club - This is an interesting idea for a subscription-based WordPress themes club that appears to be set to replace the concept of an All-Inclusive Package we’ve seen other designers do. The cheapest membership is $150.00 quarterly, but that gives you access to all existing Woo Themes as well as any new themes.
- Regular Theme Releases - The Woo Themes team is committed to releasing at least 1 new premium theme each month, with many months have 2 new premium themes.
- Two New Premium Themes - You can now purchase two new premium WordPress themes. They are VibrantCMS and ProudFolio.
- New Prices - All Woo Themes (previously Premium News themes) are now available at premanently reduced prices. You can get a single license for $70.00 or a developer’s license for $150.00.
Overall, I am impressed with the new setup and I think it will be interesting to see how this changes the premium WordPress themes market. How will having a team instead of an individual improve both production and support? Will their price reduction force the competition to reduce their prices? Will their twist on the theme club idea take off?
Check out the new and improved Woo Themes.
Hi Kyle. I'll head over there to check out what they wrote.
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@ Monika - Thanks for the input!
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Kyle,
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Wednesday, July 9th, 2008 at 9:09 am
Cheaper “premium” wordpress themes & monthly updates = good…
The name change was needed, but “woo” themes? = bad…
Is that some kind of acronym?
The website looks nice, though…
Wednesday, July 9th, 2008 at 9:50 am
@ Joey - Yes, I think this change will have a positive influence on the premium themes market.
As far as the name change, it took me a little bit to get used to, but it has really grown on me. I think if you look around their website, you’ll see they did a good job of branding the Woo in their logos and throughout their website.
I remember not to long ago the Wii coming out and everyone wondering what the heck that was! Now it is a household term that everyone knows.
Wednesday, July 9th, 2008 at 12:02 pm
Thanks for the kind words Kyle!
We’re really excited about the possibilities that WooThemes will offer us and today’s launch is merely the start of something incredibly big!
@ Joey - Sure, the name might not be what you’d expect, but who would’ve ever though that brands such as Nike / Sony / Apple (!?) or Google would ever work!?