How to Optimize Your WordPress Title

While this blog will probably not get to caught up in covering Search Engine Optimization, there are definitely a few tweaks that you can make to your existing WordPress theme that will help optimize your blog.   In this post I’m going to cover a quick adjustment that you can make to your title tag to show a more optimal title. 

By default, your WordPress theme will likely come with a pretty standard code for your blog’s title. It probably looks something like the following:

<title><?php bloginfo('name'); ?> <?php if ( is_single() ) { ?> » Blog Archive <?php } ?> <?php wp_title(); ?></title>

Unfortunately this is not the best way to code your title for your WordPress. Ideally, you’ll want a more search engine friendly way to display a custom title for each page of your WordPress blog. In order to achieve this, here is the code I recommend using:

<title><?php if (is_home () ) { bloginfo(‘name’); }
elseif ( is_category() ) { single_cat_title(); echo ‘ - ‘ ; bloginfo(‘name’); }
elseif (is_single() ) { single_post_title();}
elseif (is_page() ) { single_post_title();}
else { wp_title(‘’,true); } ?></title>

This code will actually display a custom title for each different type of page on your blog automatically.

If you’re truly ambitious, you can actually use a plugin that will do all the dirty work for you. That plugin is called All-In-One SEO Pack, and it will help automate the process for displaying completely custom meta tags for each page of your blog, including the title field.