Over the past year, many Search Engine Optimization experts have been encouraging internal linking as a good way to distribute link juice internally on your website. Internal linking also has an added bonus of helping to retain search engine traffic and other visitors, which will hopefully increase your page views and possibly improve revenue.
Unfortunately, the default WordPress install will automatically generate an internal pingback to that post each time you link internally. I’m sure some people like this feature, but I’ve never really cared for it on most types of WordPress blogs. This is especially true for blogs that have not seperated their trackbacks/pingbacks from their comments.
If you are interested in turning off internal pingbacks, I recommend you check out the No Self Pings WordPress plugin by Blogwaffe. Just upload, activate, and your problem is solved!
PS. It's at www.rachelhenwood.com 
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Maria Reyes-McDavis 
Wednesday, December 19th, 2007 at 7:49 pm
hi kyle,
i have a novice question- what are the advantages and disadvantages of allowing internal pingbacks?
thanks,
julian
Wednesday, December 19th, 2007 at 7:52 pm
Julian,
Good question! If your blog is setup with a lot of internal navigation such as Popular Posts and Related Posts plugin, there probably isn’t a need for them. The only benefit is to connect a series of posts.
Saturday, December 22nd, 2007 at 8:27 pm
I’m one of those people who likes internal pingbacks. The reason is this:
In a typical post I might link back to anywhere from 5 to 20 different posts in my 1,600+ post archives, depending on the nature of what I’m writing at that particular time and what I’ve written before.
This has two benefits for me:
First, those old posts in the archives automatically get a link back to the new information that references them. This benefits people who come in from a search engine to my archived posts, because they can then find more current relevant posts.
I could use a related posts plugin, but those tend to be hit-and-miss in their accuracy, and have a limit on how many posts you can display. There’s no limit on how many pingbacks I can have (and some of my posts are referenced by dozens of others).
Second, Ok, I forgot the second reason while I was writing out the first.
Saturday, December 22nd, 2007 at 9:43 pm
Michael - Thanks for your input!
I don’t think there is a limit on the Related Posts plugin. I’ve never seen anyone go above 10ish, but I think you could if you wanted to!
Regardless, I see what you are saying and I suppose it just depends on the type of blog you are running. I can see internal pingbacks being useful for certain blogs, while being annoying for others.
Saturday, March 22nd, 2008 at 10:24 pm
I have to admit I do find internal-pinging a little bit of a bind since I already link back to the post in the actual content itself, so this plugin will come in useful, thank you!